We bring agency-honed strategy and globally recognised creative thinking to artists and teams who want to cut through noise.
A music consultancy led by working artists, creatives, and strategists who live inside the industry. Real Life Records exists to help artistry thrive on its own terms. We believe every release deserves a clear identity, a compelling story, and a strategy that respects both the art and the audience. Too often, music marketing is loud without meaning; chasing stats instead of building worlds.
Our approach merges music, branding, and creative strategy into work that feels considered, culturally fluent, and human.
We’ve worked across emerging artists and global stages to reach new fans, engage existing ones, and reward the day-ones.
A time to talk through your next release, idea, or where you’re heading.
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We help artists define who they are, what they stand for, and how they show up; visually, verbally, and culturally. From identity systems to tone of voice and positioning, we build foundations that give artists clarity, confidence, and room to grow.
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From single drops to full album cycles, we shape release strategies that balance creative ambition with commercial reality. Every campaign is designed to create momentum, tell a clear story, and hold attention across platforms before, during, and after release.
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We design social and communications strategies that feel like you. Clear messaging frameworks, content pillars, and rollout plans ensure artists are communicating with intention and consistency.
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We create the assets that bring strategy to life from visual systems and campaign creative to video, photography, and ongoing content. Everything is built to travel well across channels, while staying true to the core idea behind the release.
